Blog · Tag
Digital Transformation
- Sep 202612 min read
The SaaSification of WordPress
WordPress product companies are adding hosted services, usage credits and standalone SaaS versions of their plugins. Here's the evidence, and why I think the shift is about outcomes and lock-in.
- Sep 20269 min read
Shopify wrote an AI engineering playbook. Marketers should steal it.
Shopify's AI-first engineering playbook translates almost one to one into an operating manual for an AI-first marketing team. Here are five principles worth stealing.
- Aug 20269 min read
AI ate the mid-funnel, attribution went dark, and your buyers trust it too much. Here's what you can do about it
Gartner's new buyer research shows AI has taken over the middle of the purchase journey. Here's what that breaks for marketers, and what you can still do about it.
- Jul 20268 min read
1 in 6 new WordPress plugins is now an AI plugin
I counted every plugin on WordPress.org (all 68,651 of them) to measure the AI wave: over 3,000 AI plugins, a share that has doubled in two years, and a trend line that eventually hits 100%.
- Jul 20269 min read
AI agents need a memory. WordPress might be the place to keep it
A half-hour experiment turning a WordPress site into a memory that AI agents can read and write, and why it hints at WordPress becoming an operating system for the agentic web.
- Jun 20267 min read
Reconsidering the WordPress business model: what are plugin licenses actually paying for?
The two pillars of WordPress plugin value, support and updates, are both under pressure from AI. Here's what that means for plugin businesses and where the value is shifting.
- Jun 20266 min read
Turning new product features into short-form videos automatically using AI
When a new product release ships, Claude reads the changelog, identifies video-worthy features, drives a real browser to demo them, and drops the recordings into a branded video template. Here's how the pipeline works.
- Apr 20269 min read
How I built an autonomous marketing team with AI agents
How I built a three-agent autonomous marketing system at GravityKit using Claude Code, and why you don't need to be a developer to do it.
- Sep 20259 min read
WordPress product marketers must embrace systems thinking: History tells us why
Why linear marketing models are failing WordPress companies in the AI era — and how systems thinking can surface the feedback loops and leverage points that actually move growth.
- Mar 20254 min read
How generative AI is transforming marketing content creation
How teams like IBM, Adobe, and Michaels are using generative AI to produce marketing content at scale — plus what this shift means for the next generation of marketers.